Thursday, February 2, 2012

How does the media affect our perception of sexuality?

Everyday, we are bombarded with images of men and women in sexually provocative positions attempting to sell products that often have nothing to do with sex: cars, handbags, sunglasses and shoes among others.  And yet, in our American culture, this is one of the most effective marketing tools.  In our course, we will analyze how the use of sex to sell products affects our perception and appreciation of the sacredness of sexuality. 
Since you are surrounded with sexually explicit images on television commercials, in magazines and on billboards, many often become desensitized to the messages and potential scandal they might invoke.  Our starting point is to raise your awareness, to become more conscious of the messages you are receiving through these advertisements. 
Your task is to look at examples of advertising to analyze the messages they project (both subtly and explicitly)

Please choose two advertisements to critique.   You can post them as separate posts if you'd prefer.
Please insert the image into your post or put a link to the site. 


 -What product is being featured?  What is the connection between the product and the images portrayed in the advertisement?
-Do you think this advertisement is appropriate? Why or why not?  Is it necessary?
-Is there evidence of stereotyping? Provide examples
-Are there other ways to portray this product w/o losing its selling appeal? Offer some examples.
-What impact do you think this advertisement has on the consumer?  

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